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Modern, ethical ABA therapy focuses on building skills that support each child's unique strengths and independence; not on changing who they are.

Individualized ABA therapy programs are designed around the unique strengths, developmental needs, and family priorities of each child. True personalization goes far beyond an initial assessment. It includes thoughtful goal selection, ongoing progress monitoring, flexibility as skills develop, and alignment with everyday routines. Families often hear that ABA therapy is individualized. Understanding what that truly looks like in practice can help parents feel confident and in